Overview & Brand Attributes
The ultimate task of this project was to re-brand Wabisa Mutual by designing a new logo that reflects trustworthy and stable feeling. Wabisa Mutual Insurance Company is 100% Canadian and owned solely by its policyholders. It offers valuable insurance solutions to provide protection and peace of mind for their policyholders.
Company: 31st Line Strategic Communications
Client: Wabisa Mutual Insurance
Good logo focuses on one strong feature. In a case of Wabisa Mutual, it's constant growth. After brainstorming session I quickly found a few promising directions. Next, I spent time exploring a few selected directions, testing them to make sure the final decision was justified.
Evolving the Chosen Option
After all the testing and discussion, the decision was made to evolve the direction with an upper movement "w". This option had the best potential and reflected the growth of the company and its customers. Next step was to test the colour and typography options. It's important to maintain the consistency between the icon and typography. Everything matters - rhythm, incline, and strokes.
Finalizing the Logo
Final polishing is a very meticulous steps in the branding workflow. Usually I use a grid system, based on the Fibonacci sequence that always leads to high quality results.
After analyzing client's goals, I started working on wireframing and sitemaps for the website. Next step is gathering content and designing visual elements based on the new brand identity. To ensure the best user experience I focused on creating easy to navigate and clean website.