The importance of simplicity in design.


 

In everything I do, I strive for simplicity. But ironically, achieving simplicity can be the hardest thing to do. The simpler and effortless a design may appear, the more effort it took. Throughout my career I found these key elements to help me achieve minimalism in my design, while keeping it functional and user-friendly.  

  1. Deep understanding of the subject. If I can’t explain a problem to someone I’m not going to be able to find a solution. If I’m designing a logo, I’ll learn ins and outs of the industry and the trends. While it’s important to ask questions about aesthetics and preferences of the client, don’t forget to ask about their business: “Who are you competitors, who is your audience, what are your long term goals?”. It will help you to gain a deeper understanding of their business which will result in a better problem solutions process.

  2. Confidence. It’s important to learn how to trust your instincts. Sometimes we ask ourselves a question: “It can’t be that easy” - and usually it is. So just go with it!

  3. Creativity needs constraints. As a creative mind, I need to set myself with limits when starting a design. Setting boundaries help me to keep things simple and focus on what’s important. Limits can be based on time, limited colour scheme, limited fonts, etc.

  4. Skills. It’s easy to overlook skills it took to create a finished product. How many times did you look at something and thought “I could’ve done that”. Sometimes that’s true. But most likely, person who made it, practiced years in their profession.

  5. Perspective. If you find something become too complicated, step away from it for a while. It will help you to get a fresh perspective.

If you want to create something timeless, whether it’s a logo or brand system, design something simple. It always takes a conscious effort to stay minimal. The result is always worth it.


 
Ella Shteynledesign